Greenwashing through colours

How to recognize greenwashing? 🤔

Today we will talk about greenwashing through colours.

This is one of the easiest way for companies to make their products look greener.

They just change the colour of the packaging, they advertise it on green backgrounds, and use images that reminds you of nature and trees.

But don’t be fooled by this! Often, these products have very little differences, definitely not enough to call them eco-friendly.

So before you buy a product that is branded with colours, images and words that suggest it is sustainable, double check, and ask the right questions:

What is the product made of? What about the packaging? Where was it produced? How much transport does it need to be here? How often can use it and reuse it? How do I dispose of it?

What is greenwashing?

Greenwashing is the practice of marketing a product or a brand as being greener or more environmentally friendly than they really are.

As people are increasingly aware of their impact on the planet, many companies have seen this as a great business potential.

Unfortunately many of them just try to appear eco-friendly through their image and marketing rather than through real changes. It is called greenwashing.

Learn how to identify greenwashing and how to avoid it!

For more ideas on how to be more eco-friendly, visit our website and find hundreds of easy eco tips 🌿