How to recognize greenwashing?

Today we will talk about greenwashing through fake labels!

A lot of products are now showing labels like “100% eco-friendly” or “100% natural”. They look like labels, they look green, but do you really know what is behind?

Not only they don’t mean anything, but they are not provided by a third party certifier, based on a specific set of criteria to be met.

Labels provided by third party certifiers are only awarded if a company or a product meets certain criteria. The third party certifier will assess companies and products against this set of criteria and decide if they can be awarded the label.

Many companies nowadays create their own label, based on absolutely nothing. What does “100% natural” mean?

The best way to not be mistaken, is to know the labels you can actually trust, that are internationally recognised, and learn how to recognize the fake ones.

What is greenwashing?

Greenwashing is the practice of marketing a product or a brand as being greener or more environmentally friendly than they really are.

As people are increasingly aware of their impact on the planet, many companies have seen this as a great business potential.

Unfortunately many of them just try to appear eco-friendly through their image and marketing rather than through real changes. It is called greenwashing.

Learn how to identify greenwashing and how to avoid it!

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